in all fairs, magazines, various meetings of the food business, customers, suppliers ... now there is nothing to talk about clean label (Clean Label). In a nutshell
VERA clean label does not include, in the ingredients list, those considered potentially dangerous, namely food additives in general (preservatives, dyes, etc. ...).
The first time I heard about it I'm really pumped because I thought it finally was time to make a distinction between all those producers who use only real, simple ingredients and those who cut corners to save costs, using food additives of any kind.
But guess what has happened and what is still happening?
additives industry uses all its resources to obtain the additive did not declared on the label! So where's the clever bit, however I'll give you a product altered by additives, but I can not dismiss them because after cooked, for example, are no longer traceable.
Then I was attacked by a real bout of depression, believe me! Because I thought, how do you then to assure the consumer that the ingredients list includes everything that is contained in the product? And how do you distinguish between those who really do not use additives and those who use them for magic but chemistry can not declare them?
As you can see I could not give me answers but only to make me any questions.
I think that the additives can really lead to or facilitate the development of food allergies and intolerances, and then I am convinced that when used, must be declared. I also believe that consumers should know what you're eating and you can really choose what to eat and what to avoid.
This situation of "false" clean labels perhaps explains why so many people fail to identify what causes discomfort when they consume food.
So the only thing I can suggest (and I suggest you alone!) Is, listen to your body and if he tells you that something is wrong do not consume more than that specific product even though the label seems to be an genuine product, but maybe in fact it is not!
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